What are the trends in baby food packaging?

Baby Food Packaging Market Outlook – 2030

The market for the baby food increasing to the convenience in the demand for the babies as well as for the food safety. Due to this there is importance given to the hygiene and easy to carry factor. This helps the baby food packaging sector to grow. Globally, the baby food marketing is experiencing a significant growth due to rising demand for the convenience and safety of babies. The increasing birth rate in countries like India and China and consciousness of the consumers are the factors that are driving the baby food packaging market. The companies are working with sustainable and recyclable packaging materials due to the growing preference of consumer’s eco-friendly pouch packaging. They are continuously looking for green, innovative, and recyclable substitutes for the normal packaging. In addition to this, constant development in terms of design and materials is projected to boost the market during the forecasted year. Furthermore, increasing number of nuclear families in the developing countries are expected to impact positively on baby food packaging market.

Covid-19 Impact analysis

• The baby food packaging market has suffered a loss in covid-19 outbreak. The demand was decreased as several countries imposed lockdown and restrictions were implemented on imports and exports. Thus the production industries were directly affected negatively in the pandemic.
• Due to restrictions on imports and exports in several countries, the supply chain globally was disturbed and the market was totally disrupted. This resulted in latency in the delivery of the supplies.
• The market was globally affected and many firms has to face financial issues following the shutdown.

Top Impacting Factors

The increasing demand for stand-up pouches and thin wall containers due to hygienic, lightweight, reusable, safety and easy to carry factors are driving the baby food packaging market globally. Moreover, the freshness of food and long shelf life is also the benefit of these pouches. But the presence of Bisphenol Ain the plastic which is used for baby food packaging is hazardous for the infants and banned by the governments of several countries. Furthermore, the increased demand for convenient baby edible products due to the increase in the number of working women is expected to drive the growth of the market during the forecasted year. In the powder milk formula segment, the busy life of working parents has led to the launch of single-serve plastic sachets by various brands. Thus, this has increased the importance toward ready nutrition products and further have tossed up the market growth.

Market Trends

• New product launches to flourish the market
• With the environmental issues surging and consumer’s demands for eco-friendly materials, the plastic made containers may be banned by several authorities. This will result in the alternative solutions for packaging which may affect the current practices of packaging.
• Plastics are more efficient material for food packaging than other alternatives, because plastics are energy efficient to manufacture also they are lighter than the alternative materials. For example, just two pounds of plastic can deliver 10 gallons of a beverage, whereas, three pounds of aluminum, eight pounds of steel, or over 40 pounds of glass is needed to deliver the same amount of beverage.
• Moreover, research and development for the introduction of biodegradable materials such as paper will create opportunities for the growth of this market. The increase in preference of teenagers for foods packed in microwaveable plastic tubs and pouches is profiting the growth of this market. The increasing demand for packaged food from rural areas is also helping in growth in opportunities of the global baby food packaging market.

Key Benefits of the Report

• This study presents the analytical depiction of the Baby Food Packaging along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Baby Food Packaging market share.
• The current market is quantitatively analyzed to highlight the Baby Food Packaging market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed Baby Food Packaging market analysis based on competitive intensity and how the competition will take shape in coming years

Questions answered in the Baby Food Packaging Report

• Who are the leading market players active in the Baby Food Packaging market?
• What current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?
  • Upcoming Report specific
    • What is "Baby Food Packaging"?
    • Who are the leading global players in the "Baby Food Packaging" Market?
    • What are the current trends and predicted trends?
    • What will be the anticipated growth rates for your own Baby Food Packaging Market economy altogether and also for every segment inside?
    • What are the driving factors and opportunities in the market?

  Baby Food Packaging Market Report Highlights

Aspects Details

By Material

• Polymer
• Paper
• Metal
• Glass
• Others

By Application

• Liquid Milk
• Dried Baby food
• Powder Milk
• Others

Key Market Players

Amcor Ltd., Tata Tinplate Company of India (TCIL), Cascades Inc., Ardagh Group, Rexam PLC, Winpak Ltd. Bericap India Pvt Ltd., Hindustan National Glass & Industries Ltd., Bemis Company Inc., Mondi Group, RPC Group

FPC Flexible Packaging Corp., Hood Packaging Corp, AptarGroup Inc., Bemis Company Inc.

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As the world becomes more health-conscious, parents aren’t only concerned about their own health, but also about how the food they are feeding their little ones affects their health and development. Today more than ever, parents are educating themselves on nutrition labels and paying attention to what different foods and ingredients can mean for the well-being of their baby. 

We see this playing out in the growth of the organic baby food market. Which was valued at USD 5.55 Billion in 2020 and is expected to grow to USD 12.22 Billion by 2028. What exactly are parents looking for in health-conscious baby food? Our White Space AI tool has been tracking this trend development. 

What we’ve found is that there are 7 key attributes that will drive the growth in this category.  Our AI White Space tool has scanned the web, taking into consideration data from social media, e-commerce product reviews, and search to create a simple dashboard (pictured below) that evaluates each trend in terms of demand score and competition score. Making it easy for brands to align their strategies with the gaps in the market. 

Let’s get into each of the trends:

Made With Real Fruit

Parents are increasingly looking for foods that are made with real fruit, rather than preservatives. Looking to feed their babies with pure, whole ingredients, they’re turning away from products with listed ingredients that signal the use of synthetics. Rather they’re reaching towards the natural counterparts that are made with real fruit and real fruit flavors, such as LoveChild’s Organic Real Fruit Purees.

We can attribute this uptick to the extensive research that has popularity in the mainstream media, showing that artificial flavoring can affect a child’s nervous system in a negative way. It’s linked to things like headaches and even depression– which is why outside of the US many synthetic flavoring additives are banned. 

Non-GMO Verified

Another increasingly important factor for health-conscious parents is ensuring that all their baby foods are non-GMO Verified. It’s no surprise that parents are concerned about GMOs– which stands for Genetically Modified Organisms with the expansive research that is linking them to health issues specifically in developing children. 

They are proven to bring up a whole laundry list of problems such as neurological disorders (Autism and ADHD), increased allergies, damaged immune systems, growth failure, endocrine disruption, and digestive issues. In some animal-based studies, they’ve even seen tumors develop on occasion. As the knowledge of the effects of GMOs on babies expands, the demand for non-GMO Verified labeling will be even more vital for the baby food industry. 

Clean Ingredients

As the baby food market turns towards more health-conscious trends, the demand for “Clean Ingredients” is on the rise. When parents look for clean ingredients, they’re focused on foods that don’t have a long list of mystery ingredients– they are looking for transparency in what’s in the products that they are feeding their infants. 

The demand for this can be seen in the growth of the non-profit organization, Clean Label Project. They certify brands that adhere to specific quality and standards of creating products that are free of toxins and other contaminants. Their list of certified brands has become a go-to resource for parents who want to ensure they’re feeding their children clean foods without having to worry about doing the research themselves. Some of the top brands on the list include Yumi,Little Spoon, and Cerebelly.

No Food Preservatives

An increasingly important topic for health-conscious consumers is understanding the downfalls of the preservatives hidden within pre-packaged foods. Specifically, when it comes to infants, some of the additives that increase shelf-life have long-lasting negative effects on the development of children. 

The effects of preservatives have increased in the public eye– with numerous reports on how preservatives in baby food can lead to immune diseases, gastrointestinal symptoms, and even behavioral problems (Specifically ADHD). While there is still little research backing these claims, when publications like the Washington Post report on them, parents would rather err on the side of caution– rather than wait to find out. This is why parents are increasingly looking for labels that have no preservatives. 

Pediatrician Recommended 

When it comes to the health of their infants, parents turn to the experts they can trust– their pediatricians. This expands further than questions about physical health but also factors around what products they recommend as the best for their baby’s wellness. 

We’re seeing a growing demand for products labeled “Pediatrician Recommended.” While there is a large search volume of consumers looking for Pediatrician Recommended products, as of now, this trend still has a very low competition score. This indicates that there are little to no baby food products available with this label yet, leaving a large gap in the market that parents are asking to see filled. 

Superblend

A new addition emerging on the conscious baby food market is “Superblends.” Parents that are looking for specific health foods linked with aiding in healthy development are turning to Superblends to get the job done in one go. These are baby foods are created with multiple superfood ingredients to create a nutrition-packed meal for little ones– like this Stage 3 Superblend of Mango Carrot Yogurt & Oat by Beech-Nut Naturals.

While demand is high, brands are still catching on. With only a few key players in the market starting to create super blends the competition for Superblends is still low. However, we do expect that Superblends’ consumer demand will continue to rise with more and more parents giving extra attention to how nutrition plays into their baby’s overall wellness and development. 

No BPA

Making sure all baby food packaging is free from Bisphenol A or BPA is an increasingly hot topic for the health and wellness of infants, scoring a high demand rating on the White Space AI tool. BPA is a chemical used in plastics that can be found in both hard packaging, and linings of cans and paper packages. While for adults it’s not a huge concern, recent studies have shown that it is linked to abnormal development of an infant’s nervous system, brain growth, and behavioral development. 

Similarly, to ingredient labels, parents are acquainting themselves with reading the plastics labels, looking out for those that are linked with BPA, such as PC or the recycling sign with a #7 in the middle– even if not all PC #7 contain BPA, parents are airing on the side of better safe than sorry when it comes to their children’s health. 

Key Takeaways

As parents become more health-conscious and their knowledge around how different factors with the baby food they purchase affect their infant’s development, there will be more importance put on clean, pure, and nutrition-dense baby foods. Brands that can make their labels easy to read, i.e. ingredient lists that don’t require googling to understand what they mean, will rise to the top of the demand curve. If you’re ready to transform your baby food brand for the health-conscious future, deep dive into the 7 trends with us here. If you’re curious about the full capabilities of Simporter, request a demo. Predicting trends and identifying gaps in the market is just the tip of what Simporter can do for your brand. To learn more, head to Simporter.com and discover how we can help your brand grow.