Labels and stickers are some of the most affordable marketing materials you can use to promote your brand and products. And they&#;re flexible too. Regardless of what industry you&#;re in, you&#;ll always find a reason to order both.
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Let&#;s talk about how you can use stickers and labels to make people remember your brand and get more eyes on your products.
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Let&#;s talk about the difference between labels and stickers first. Most people use these terms interchangeably. However, business owners quickly learn that they&#;re not the same.
Entrepreneurs use stickers to promote a brand. They&#;re attached to surfaces where there&#;s high foot traffic so that passersby take notice. But most of the time, they&#;re given away to customers as freebies.
As far as design goes, there&#;s more emphasis on branding than information. Most business stickers feature the company&#;s name, logo, or slogan.
Sticker suppliers will print them on sheets. Some cut them into individual pieces for easy distribution.
Businesses use labels to share details that their customers need to know. You&#;ll find labels on boxes, jars, and other product packaging. They&#;ll have information like the product name, ingredients (for food items), date manufactured, and usage instructions.
Labels are important for branding because they&#;re the first thing customers notice. They&#;ll rely on labels to make informed purchasing decisions. Whether shoppers buy your products or not will depend on what you put in your labels.
Suppliers will ship your labels in rolls for easy application.
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There&#;s only one rule when promoting a company through stickers &#; don&#;t stick them where you shouldn&#;t. Other than that, you&#;re free to use stickers however you want. The following strategies are a great starting point.
The use of stickers as giveaway items is a tried and tested tactic, especially for those who frequently participate in events like conventions, trade shows, meetups, corporate shows, product launches, and expos.
There are even attendees who actively seek out stickers because they see these as souvenirs.
Who doesn&#;t like getting free stuff? It&#;s not that uncommon for retailers to give away stickers with every transaction, especially when selling big-ticket items.
They&#;re a point of pride for some customers. If they like your brand, they&#;ll place your stickers on things they own as a show of support.
Customers willingly place stickers on their cars to give them some character. If your brand speaks to them, they&#;ll have no problem adding your stickers.
It&#;s great publicity for your company as bumper stickers are highly visible and unintrusive. Bumper stickers can not only promote your products but also let everyone know what your brand is about.
Businesses with retail locations can place stickers on their windows and doors. If there are public spaces in your neighborhood that allow it, you can stick your decals there.
You can also ask non-competing stores in your area if they&#;re open to having your stickers in their store and have theirs in yours.
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As discussed, labels would typically go on product packaging. Some can go on shipping materials too. Here&#;s how you could maximize the use of labels to market your brand.
A lot of businesses will include labels in their packaging. They&#;re placed on jars, cans, bottles, plastic, cartons, and other types of packaging solutions.
Make life easier for shoppers by including all the information they&#;ll need to understand what your product does and how it differs from competing brands.
Many apply labels on shipping and mailer boxes, poly mailers, and other materials used to send products to customers. It reassures customers that their orders are secure and it deters tampering.
More importantly, it allows you to add some branding to your packaging.
QR codes are awesome because they let you direct people to specific web pages where they can learn more about your business. When scanned, QR codes can bring people to your social media pages, YouTube channel, or lead capture pages.
You can also just put your website if you don&#;t want to create a QR code.
Customers want transparency from retailers. Labels can help with that. Use them to add disclaimers, instructions, warnings, and other details that would lead to proper usage of your product.
It goes without saying but don&#;t use labels to make false statements about your products. But do make factual statements about how your products can help customers.
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Keep these tips in mind as you design stickers and labels for your brand.
Take the time to learn more about your customers. This is easier to do if you have customer data. Do surveys or polls. You can ask them directly through your social channels too.
Use that data to understand what resonates with them when creating your sticker or label design.
Who do you want to do business with? Have these people in mind when you design your stickers and labels. If you&#;re after a sophisticated crowd, then your stickers should reflect that. The same goes for businesses that want to appeal to a younger audience.
If you don&#;t know where to start, do customer profiling to learn who your target audience should be.
You want to keep your label and sticker designs as close to your other marketing materials as possible. Consistency throughout all your materials will make your brand feel more cohesive.
Use the same color palette, visuals, typography, and messaging wherever possible. Pay close attention to your brand tone and voice.
All the little details matter when you print labels and stickers. What type of paper are you using? How crisp do the images look? What kind of finish will you apply?
These might not sound like much but these are details that customers notice. If the quality of your stickers and labels is not up to their standards, it might reflect poorly on your brand.
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These are some of the specifications you need to pay attention to when ordering stickers and labels for the first time.
Stickers and labels come in all sorts of shapes and sizes. The shape you select will affect your size options. If you&#;re unsure what size to choose, consider doing a test run. Order a small batch first. This should give you a better idea of what size is right for you.
You will get efficient and thoughtful service from XRPINK.
Material refers to the paper that printers will use for your labels and stickers. The most common materials are white paper, white vinyl, white plastic, and clear plastic.
They all have characteristics that make them special. For example, clear plastic looks great on products like jarred marinara sauces.
You don&#;t want to order more labels and stickers than you have to. However, you will save more money by ordering in larger quantities. So you&#;ll have to find that sweet spot.
This is something you&#;ll learn over time. To keep it safe, order a few first and see how long it&#;ll take to use them up.
Turnaround is the time it takes to print your labels and stickers. This isn&#;t the same as shipping time which is how long it takes to ship your order.
When placing an order for stickers or labels, pay close attention to the turnaround time. If you order too late, they might not arrive in time. Depending on how you&#;re using them, any delay will affect your operations.
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Labels and stickers are the easiest ways to improve your packaging aesthetics, provide product information, and improve your brand recall.
Use stickers to promote your business. Give them away at events. Hand them out to customers. Stick them on bumpers or in high-traffic areas.
Use labels for branding. Make them a part of your packaging. You can also use these to seal shipping boxes. Some businesses use labels to add QR codes that link to their sites or social media pages. And some add labels for transparency.
If you&#;d like to see more posts about packaging, check out these resources:
Would you like to learn about the ways PackM can help with product packaging and marketing? Get in touch with one of our friendly representatives via or live chat.
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Branded stickers may be considered an &#;old school&#; marketing medium, but they remain one of the most widely-used point of sale displays by many companies. They offer numerous advertising benefits that allow managers to maximize their marketing campaigns while maintaining minimal marketing budget. Take a look at our examples from Haagen-Dazs and Evian.
The brands have utilized full color fridge stickers to promote their products. What we love about Haagen-Dazs one is that it covers the whole fridge door and one can easily see the flavors being offered by the popular ice cream brand. On the other hand, Evian&#;s sticker frames the door perfectly.
As you can see from our example, Haagen-Dazs seems to be enticing customers to buy their products by decorating their fridge door with full-color stickers showing the flavors on offer. Evian&#;s stickers did not fully cover the door to allow customers to see through the glass door.
Simple and easy to implement, here are the reasons why branded stickers are excellent point of sales and what you can do to make the most out of it.
Cost Effective Point of Sale Display &#; What better way to maximize your marketing budget than using a custom promotional sticker? Decals, stickers, and labels are pretty much inexpensive to produce. While you can order one-offs online, it would be beneficial for your brand to have customized branded stickers.
Design Flexibility &#; Branded stickers come in various shapes and sizes. Designs can be as simple or as elaborate as your imagination allows. As the designs can be custom made to match your marketing requirements, you can be sure that you are getting the most out of your marketing budget.
Designs that Pop &#; What we like about branded stickers is that they allow you to make your brand pop. Resin doming is just one of the techniques that can give your stickers an interesting texture and appeal. This is why branded stickers are ideal for in-store promotions and outdoor advertising campaigns. They also make great POS displays for street advertising, drinks promotions, and sports marketing.
Convey Brand Message Effectively &#; Straightforward marketing style allows you to convey your message in a concise and interesting manner. A point of sale display that conveys your message clearly will surely help your brand remain on top of your customers&#; mind.
Call-to-Action &#; Branded stickers create on the spot call to action that encourages customers to buy now.
If you&#;re looking for another fridge advertising tool that can pull the same advantages, you can check out custom fridge handles! Read more below:
Branded stickers are a cost-efficient and straightforward way to advertise your products. There are many ways to use them within a promotional campaign. To help you make the most out of your branded stickers, check out these blogs.
1. As Custom Wall Stickers &#; Liven up your cafe, restaurant, or shops with custom wall stickers. Stickers allow you to decorate your establishment easily without sacrificing your budget.
2. Great for Automotive Promotions &#; Logo stickers and witty texts are a brilliant way to take your brand to the streets!
3. Catchy Mobile Promotions &#; Stickers make great on-pack offer as well as gift with purchase of tech products or mobile accessories. Not only will these stickers add character to your plain handset, but they will also ensure that your brand gets daily exposure.
4. As Covermount Gift &#; In this blog, you will see how Havaianas and Destak journal benefited from this simple yet excellent marketing strategy. Customers will get a free Havaianas sticker while the publication gained an increase in readership.
5. Bar Promotions &#; How can you improve your drink marketing with a sticker? This revolutionary way of advertising combines new technology and the power of branded stickers to light up your brand!
There are many reasons to use branded stickers for brand campaign. Not only do they create interesting visual appeal that attracts customers to your products, but they also allow you to convey your marketing message.
So are you ready to custom design your custom promotional stickers? If so, get in touch with the ODM team today! Our team of product designers and merchandisers are here to help you come up with exciting designs for your next campaign. We have years of experience in design, sourcing, and manufacturing of promotional products for business.
The beverage industry is a saturated industry. So how do you keep up with the competition? Aside from branded stickers, Haagen-Dazs and Evian have had previous success in these marketing strategies:
This cool treat from Haagen-Dazs will surely encourage customers to buy their products on offer. Not only are these coolers practical but they are nicely-branded as well.
Cooler bags are a brilliant marketing gwp for ice cream and drink brands. This is because they go well with their products.
Check out this blog to learn why we absolutely love this promotional gift by Haagen-Dazs.
This sophisticated POS display by Evian is hard to miss! The minimalistic and neat design reflects their brand image so well.
For more Custom Consumer Products Stickersinformation, please contact us. We will provide professional answers.