As a business owner, have you ever wondered what more you could do to enhance your brand? One area that&#;s easy to overlook is the shipping box. We get it &#; you&#;ve put hours of hard work into crafting a product you&#;re really proud of, and designing beautiful product labels to finish it off. So once you get an order, you just want to get it shipped out already! After all, the product is what the customer is interested in, right?
Well with that, you could be missing out on a huge branding opportunity! The fact of the matter is, people love a fun and satisfying unboxing experience. It creates a positive association with your brand. There&#;s tons you can do to give each package personality: funky void fill, perfectly folded colored tissue or brown kraft paper, printed tape, and various types of package inserts.
But in this article, we&#;ll be focusing on just one way to enhance your shipping packages &#; custom logo stickers. It&#;s simple, but absolutely impactful! In this article, we&#;ll go over the benefits of logo stickers, and how to get them on custom label rolls.
Logo stickers are stickers that display a company's brand identity, particularly a logo (or just the business name if it doesn&#;t have a logo). They can be customized to fit any brand's specific needs and can be printed in a variety of sizes, colors, and shapes. They&#;re often used to create brand recognition, and can be created and printed professionally, or by businesses using blank labels and a printer.
Logo stickers offer numerous benefits for both the business and the customer.
One of the most significant benefits of logo stickers is that they can help boost brand recognition. The more you get your brand name and logo out there, the more you&#;ll earn a spot in the minds of consumers. If you put your logo on packages, customers will associate your awesome products with your brand, and keep coming back for more.
Not only that, but by placing a logo sticker on a package, your customer will know exactly where the package came from at first glance. Plus, if your customer decides to document and post their unboxing experience, your brand logo will be seen by their followers, creating a free advertisement for your business.
Like previously mentioned, logo stickers are just one way to create an incredible unboxing experience. Adding your logo to the package, whether on the inside or outside, expresses a sense of ownership and pride in your products, giving the customer confidence&#; and something to get excited about!
Logo stickers are essential if you want to give your package a professional look. A well-designed logo sticker can make even the most basic packaging materials look more polished and put-together. This can help to increase the perceived value of the product and make it more appealing to customers.
Afterall, if you&#;re not proud of the value and quality of your products, why would you display your logo next to them? So don&#;t neglect this simple yet effective tactic!
Another benefit of logo stickers is that they&#;re a cost-effective way to add branding to packaging. Instead of investing in custom-printed packaging materials, which can be quite expensive, you can simply purchase logo stickers in bulk and use them on a variety of different packages.
You can even purchase multiple label sizes in bulk with custom labels on rolls and have a nearly endless supply of logo labels for different applications!
Logo stickers are highly customizable and can be made to match the design of the packaging perfectly. This allows you to create a cohesive look across all of their packaging materials and make your products stand out from competitors.
Get creative with this! If you&#;re doing a special Valentine&#;s sale for example, design a pink and red version of your logo and use those on your packages for a limited time.
Logo stickers are also incredibly versatile and can be used on a wide range of packaging materials. They can be used on paper bags, cardboard boxes, plastic containers, and more. This versatility enables you to use the same logo sticker across multiple packaging materials, making it easier to maintain a consistent brand image.
Now that you&#;re convinced you need logo stickers for your business, let&#;s talk about how to get them. You have a couple options: print yourself or have us print them for you.
To print them yourself, you&#;ll just need a printer and blank label sheets in a material compatible with your printer. We only recommend printing yourself if it&#;s a small-scale job and you have a high-quality printer.
When you get your labels printed by us, you get professional-quality labels that make your brand shine, while saving time and energy. Plus, with custom labels, you have the choice between sheets and rolls. Our roll labels come with your choice of a label finish (matte or gloss) which provide an extra layer for durability and a sharper look.
We recommend getting your logo stickers printed on custom rolls. Not only are they more durable, but they&#;ll help create a smooth and efficient packing process, since you&#;ll have upwards of thousands of labels ready to go on one roll.
It&#;s worth mentioning die-cut stickers as another option for your logo stickers. Custom die-cut stickers aren&#;t printed on sheets or rolls, but are individual stickers. They&#;re cut all the way through the liner meaning there&#;s no liner surrounding the sticker itself, so they usually require either crack and peel technology or a backslit to remove the sticker.
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Since these are individual stickers, they&#;re great for throwing in the package, rather than sticking on the outside, so the customer can choose where to put it! This gives them the opportunity to show support for your brand, whether they add it to a water bottle, laptop, or desk.
Logo stickers offer a wide range of benefits for businesses looking to improve their packaging. From increasing brand recognition to creating a professional look, logo stickers are a versatile and cost-effective way to add branding to any packaging material.
Want your own logo stickers? Shop custom roll labels today.
You don&#;t need to personally meet your customers to give them a personalized product experience. Thanks to digital printing technology, your product label can do that for you.
Variable data printing allows businesses to customize and personalize their labels through digital printing. Back in , Coca-Cola started a personalized brand campaign in which it printed &#;nearly 800 million personalized bottle labels for the campaign, using more than 10,000 names, in more than 10 languages and five alphabets.&#; In , Diet Coke launched the &#;It&#;s Mine&#; campaign, in which every single 12-ounce glass bottle label featured a different design.
While Coca-Cola had a lot of success with their campaigns, you don&#;t need to be a massive company to leverage the benefits of variable data printing. All it takes are a few ideas and a digital printing company with the technology to make it happen.
Variable data printing, sometimes shortened to just variable printing or VDP, is a form of digital printing that allows you to change certain elements in a design, such as a headline, image, name, or color, The key to variable data printing is that it enables printers to make these changes without interrupting the printing process.
Personalization is a powerful tool for promoting products. Whether you want to create a label for a specific individual or add some variety to your products like a new flavor, scent, or color, variable data technology allows you to customize aspects of your label in a way that changes how your users interact with your products.
Variable printing is powered by data. This data is in a spreadsheet or some other file format and can include a wealth of elements, such as text, colors, graphics, or other features. From there, you can institute a set of rules that determine when and how an element is modified.
This process allows you to tell a printing press what should be printed and when, giving you the ability to take a single label design and create multiple personalized pieces. For example, this technology allows dispensaries to print out labels for different strains of cannabis without having to create a whole new design every time. The same concept can be applied to many other markets, including specialty food and health and beauty products, which gives you plenty of ways to be creative.
As eluded to above, one of the biggest benefits of printing variable data digitally is that it doesn&#;t slow down the printing process. Unlike other types of printing, you don&#;t need to change out plates to create variations on the same label. All the variable data is stored digitally, so the press can be programmed to create a range of labels in the same run with no need to stop the presses. This lets you get your variable labels faster and cheaper than if they were done traditionally.
From color variation to image personalization, there are many ways brands have utilized variable data label printing technology. Here are a handful of examples of how you can leverage this technology in your label design.
Mixing up your label&#;s artwork is a potential way to intrigue potential buyers. Jones Soda became famous for this strategy when the company featured customer-submitted photographs on their labels. Now Jones even allows customers to create and order their own custom-labeled soda for a premium price.
While you don&#;t have to fully commit to an idea like Jones, you can still use variable printing to add some flair to your products. With variable data, you can print a variety of labels featuring local art, user-submitted images, or even completely randomized designs like the Coca-Cola &#;It&#;s Mine&#; campaign. Not only will this give you the ability to take on higher-value custom orders with ease, you can also use this technology to create personalized prizes for contests and promotions that will help your business endear itself to special customers.
Every label doesn&#;t need to say the exact same thing. Variable data printing allows you to tweak your message to help target a specific part of your audience or add some fun to your label. One option is to have a multi-part story that people can read on your products if they collect every label variation. If you sell your product in multiple locations, you can change text to target people from those areas. Regional pride has a strong influence, so tying the text on your label to a target area can be a clever way to call attention to your product.
You could also customize bottles, so they feature different phrases or slogans. If you&#;re a brewery and one of your beers has a music theme, you can use variable data printing to showcase famous quotes from different musicians on your beer label. Not only is this a fun way to add to the theme, you may even have some buyers try to collect every variation of that bottle. That&#;s a nice bonus for some simple variations.
Variable printing can help you turn a single design file into a wide variety of product labels. Let&#;s use vape juice labels as an example. Vape juice companies generally need to find a way to pack in a lot of information into a small label space. These same companies can also have dozens of different SKUs that each require a different label. Instead of creating a different design file for each SKU, you can use a single design layout and a variable data spreadsheet to print labels with updated sections like flavor and nicotine strength without having to create multiple design versions.
Sometimes you need to have a way to identify your individual products. Serialized barcodes and serial numbers can make it easier to keep track of products, equipment, or anything else that can use a label. Through variable printing, you can systematically add these numbers without having to create individual designs for each product or writing serial numbers on products by hand.
Before you can take advantage of variable data printing, you&#;ll need to work with a label printing company that has the right technology for the job. Thanks to our state-of-the art HP Indigo digital print engines and digital printing expertise, we can help you use variable data to make intriguing, high-quality labels for your products. Contact us today to talk to one of our experts about a variable data printing project for your company.
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