When designing product packaging, most companies opt for custom labels as the singular source for displaying product and company information. However, many companies go a step further by investing in a custom carton for their product. As a business owner or product designer, you may wonder whether a custom carton is the right choice for your business. In this post, we&#;ll explain the benefits of custom cartons so you can determine if they&#;re right for your product.
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What Are Custom Cartons?
A custom carton is a type of product packaging used for a variety of industries. Custom cartons may also be referred to as folding cartons or product boxes. Cartons are typically made from white paperboard, but can also be made with other material types and include custom finishes. Companies typically include a bulk of the product information on the cartons, as well as their logo and other business information.
Custom cartons are distinct from shipping boxes in that they are not meant for shipping or heavy-duty handling. Shipping boxes are typically made of corrugated cardboard, which is significantly stronger than paperboard.
Learn more: The Difference Between a Box and a Carton
What Kind of Products Benefit from Custom Cartons?
Custom cartons are practical and beneficial for virtually any and every industry. As long as your product can fit within a carton, a carton is right for your product.
Most commonly, these are the industries and products we produce cartons for:
5 Reasons Why Custom Cartons Are Right for Your Product
1. Custom Cartons Protect Your Product
A major benefit of custom cartons is that they protect your product. A carton can prevent superficial damage like scratches, dents, smudges, and dust, as well as prevent major damage caused by dropping or mishandling the packaged product. As an added packaging layer, custom cartons can also help prevent tampering. Tamper-proof packaging helps maintain product integrity as well as the safety of your customers.
For example: If you offer essential oils, serums, CBD oil, or other oil-based products sensitive to UV light, a carton adds an extra layer of protection to your product. With the extra UV protection provided by a carton, you can also choose to package your oils in clear glass jars instead of amber jars. Sealing the carton with a sticker adds a secure, tamper-evident touch.
2. Custom Cartons Are Easier to Ship and Display
Tubes, dropper bottles, candles, and bags are just a few types of packaging that can be difficult to ship and display neatly on their own. However, custom cartons keep your products organized when being shipped and allow them to be displayed tidily. Cartons can be stacked with more structural integrity than other containers, letting you display more product than you otherwise could.
3. Custom Cartons Create New Marketing Opportunities
For many businesses, the product is the packaging. Take candle jars for example. At face value, candles are meant to cast a warm glow and a pleasant fragrance. However, the candle jar has also taken on an important role in influencing the overall experience of the candle. Many candlemakers opt for a simple label on the candle jar&#;or none at all&#;in favor of a more detailed custom carton. A carton provides more real estate for branding and messaging, which in turn makes it easier to differentiate your product from its competitors on the same shelf.
4. Custom Cartons Are Prestigious
A custom carton adds an extra layer of luxury to your product. Packaging your product with such care signifies the product itself is high-quality. A custom carton helps differentiate your product from that of your competitors, even if your competitors also use cartons. Why? The quality of the carton also plays a role in making your product feel luxurious. Linen, leather, rainbow holographic, and soft matte are all unique carton materials that are eye-catching and prestigious.
5. Custom Cartons Elevate the Customer Experience
A custom carton provides the opportunity to include branded imagery and information about your business. This is extremely powerful for e-commerce-based businesses especially because they have fewer opportunities to connect with customers than those with brick-and-mortar stores. The carton may be the first physical interaction a customer has with your brand, period. A branded carton can include customer-centric messaging that acts as a proverbial handshake between your business and the consumer, strengthening the relationship and creating a positive association with your brand.
How to Create Beautiful Custom Cartons
A custom carton is just as important as the rest of your product packaging, so make sure it is designed with considerable thought and care. Follow these best practices when creating your custom cartons.
Lean Into Your Branding
As mentioned, custom cartons provide the opportunity to market your brand and connect with current and potential customers. Therefore, lean into your branding when designing a custom carton. Unless minimalism is the core value of your business, try to take advantage of the carton&#;s surface area by sneaking in branded messaging and imagery.
Partner with a Carton Designer
Designing a carton is by no means an easy feat. While designing a label is relatively simple, carton design presents a unique challenge in that the final product is three-dimensional instead of two-dimensional. To make sure your carton designs come out perfectly, partnering with an experienced graphic designer may be the way to go. Choose a graphic designer who has experience with custom cartons to ensure they can execute your vision with precision.
Choose High-Quality Carton Materials
(a phenomenon known as &#;sensation transference&#;). Therefore, you need to
choose a high-quality material for your custom cartons. This doesn&#;t mean you need to break the budget, however. There are many affordable carton material options in the market right now. When shopping for a carton provider, be sure to request samples of their material offerings so you can make an informed decision.
Find a Great Carton Printer
A well-designed carton is nothing if the print quality is poor. That&#;s why it&#;s imperative to find a reputable printer with state-of-the-art equipment and highly trained staff who are determined to deliver high-quality results. At Sttark, that&#;s exactly what we do. Our entire team is committed to producing the most excellent custom cartons for your business and will partner closely with you to make that goal happen.
Packaged with Care
By now, you should know whether a custom carton is right for your product. If you&#;re ready to get started with custom carton creation, contact our customer care team via live chat or send us a message. We love what we do and we&#;re eager to help your business benefit from beautiful product packaging.
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Contact us to discuss your requirements of Custom Cardboard Packaging. Our experienced sales team can help you identify the options that best suit your needs.
Custom boxes solve many of the shipping problems that face businesses today. They create a consistent brand image that lures customers and creates a higher level of trust and recognition.
It&#;s easier now to customize packaging to look the way you want. Thanks to technologies like printers, there are options for custom packaging for every small business, corporation, and company regardless of size.
Read our guide to learn what custom packaging boxes are and 8 reasons you should utilize them in your business.
Before describing the benefits of custom boxes, it&#;s important to understand how they differ from more traditional shipping options.
Stock packaging is generic shipping material usually made of cardboard that anyone can pick up at a post office or shipping store. It works for single deliveries but isn&#;t the best option for creating a thriving business.
Custom boxes allow for more creativity. Every aspect from color to size can be changed to create a unique brand identity and save on shipping costs.
It&#;s important to know the types of custom packaging boxes that are available today. Choosing the best one for your business is an essential planning decision.
One option is known as pie packaging. It&#;s primarily meant to keep bakery items safe but can work for any circular product. They&#;re completely customizable, and it&#;s common practice to add a small window so that customers can take a peek at the sweets before they purchase them.
Custom printed corrugated boxes are another option. The term corrugated simply means to have folds on opposite ends. These boxes are durable and highly customizable when taken to a printing service.
Learn more about our custom box options here.
Customers have endless options in today&#;s market, no matter what kind of product or service they&#;re looking for. It&#;s essential for each business to create its own identity that catches the customer&#;s eye. The packaging should urge them to take the product off the shelf and buy it.
Custom packaging boxes make it easier to tailor each package to the needs of your brands and customers. It helps differentiate you from your competitors, especially if they&#;re still using stock packaging. This will lead to higher sales, better brand recognition, and a host of other benefits.
Packaging has become more important as the trend of watching people open products has grown in popularity. YouTube trends come and go, but the &#;unboxing&#; video seems to be here to stay.
In the year , 6.5 years of unboxing content were uploaded to Youtube. Plenty of people viewed this content, seeing how a variety of products are packaged and how they look once they&#;re opened.
A company that doesn&#;t create custom packaging boxes may be missing out on this valuable source of free advertising. No one will want to film themselves opening a boring box or broken product.
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First impressions are formed in 100 milliseconds, an almost immeasurably small amount of time. They can remain even if hard facts contradict them. That&#;s why it&#;s crucial for every business to regulate the impression customers get when viewing their products for the first time.
The packaging is the first thing a customer sees when they find your product and the first tactile experience they&#;ll have with it.
Unboxing videos also help create a positive first impression. If someone sees your product in a YouTube video and enjoys it, they&#;ll create a positive association before they even see it in a store and consider purchasing it.
Effective stock packaging can create a positive first impression, but a custom package gives a business more control over how a product is perceived. It&#;s one of the easiest ways to give customers the best possible first impression of your product.
The packaging is usually discarded the moment the user purchases and/or receives a product. This isn&#;t sustainable in the long term, but custom packaging boxes can decrease a businesses&#; environmental impact.
The look of a package isn&#;t the only element that can be customized. Businesses can also choose the manufacturing materials, ensuring that the package is made with the most sustainable options.
Custom packaging boxes are less likely to be thrown away than stock packaging. The customer may enjoy the design so much that they want to keep it, saving it from ending up in a landfill.
Using greener materials reduces the packaging&#;s impact on the environment. It&#;s much easier to customize exactly what a package is made with when opting for custom packaging boxes.
This increased sustainability is just one more benefit custom packaging provides. It reduces your business&#;s overall environmental impact, which is something that increasingly environmentally conscious customers will appreciate.
Customers rate protection as one of the most important parts of a product&#;s packaging. Customers are never happy when an item they ordered shows up broken or cracked, and anything a business can do to avoid this is a worthwhile investment.
All types of packaging are meant to keep a product safe, but custom packaging boxes can provide even more protection than the standard stock options.
Some products are uniquely shaped, oddly sized, or fragile and require extra padding. They&#;re less likely to be damaged by the shipping process when placed in a box specifically made to fit them. Customers will be pleased with the improved condition when they arrive.
Protection should always be the first priority of every packaging decision, as a damaged product is one of the easiest ways to make customers angry. The added level of protection provided by custom packaging boxes makes them a better solution than traditional stock options.
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Creating a relationship with customers is an essential task for any business. Purchases aren&#;t made on needs and desires alone but also on the connections made with a brand.
Part of creating an effective relationship with your customers involves knowing what they want from your company. One important thing they look for is visually appealing, eye-catching packaging.
A study at Cornell compared cereal brands and found that customers felt more connection and trust when the mascots on the boxes appeared to make eye contact with them. Stirring a customer&#;s emotions keeps them remembering and coming back to your company.
It also improves the experience when products arrive in pristine condition. 3 out of 5 customers say it hurts their relationship with the brand, and 1 in 5 said they would never purchase from that retailer again. Custom boxes prevent damage, keeping the relationship strong.
The packaging is an essential part of branding. It creates a recognizable image that customers can identify right away. They&#;re more likely to purchase from a brand they know and trust.
A package can include any combination of several different brand identifiers, from a recognizable color scheme to an effective logo. Custom packaging boxes make these easier to implement.
Brand recall is an important part of sales. Customers are less likely to buy from brands they&#;re unfamiliar with or have seen but don&#;t remember. Custom packaging boxes are carefully crafted to appeal to customers, ensuring they remember and recognize your brand for years to come.
Custom packaging is one of the best ways to make your brand recognizable and memorable, increasing sales. They make it easier to create the best possible brand image.
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Customers expect the same level of quality across every product line that business offers. This can be difficult for businesses that offer a range of products. Custom packaging boxes make it easier as they help a business to create a high level of consistency across different locations, product lines, and more.
Most modern businesses don&#;t sell a single product but a range of similar options. Each one could come in various sizes, colors, shapes, and more. Creating custom packaging for each helps create a consistent image while ensuring that each product has a package tailored to its needs.
Product consistency is important for a number of reasons. It helps customers trust and recognizes your brand as they know what to expect. It also ensures that the level of quality for each product line is the same.
Custom packaging boxes require an investment of time and money to create. The many benefits justify the extra effort.
Whether you&#;re looking for small business packaging or shipping truckloads of items for a corporation, custom packaging is the best option. It connects customers with your brand, gives them a better experience, improves consistency, cuts shipping costs, and more.
Custom packaging is no longer a chore to find. Thanks to the numerous benefits it provides, you can&#;t afford not to consider making it part of your shipping process. Let us help you create packaging that&#;s perfect for your products.
For more information, check out our FAQ page. If you&#;re ready to get started creating custom packaging boxes that wow your customers, contact us today.
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