Brochures are one of the most cost-effective, versatile, and successful ways of spreading your message. They provide your audience with an interactive material to engage with compared to other print marketing materials, like flyers and posters which lack a brochures 3D component.
What makes brochures so unique compared to other marketing materials, is the numerous folding options to choose from. Whether your brochure is informational or promotional, smaller in scale or larger, there are endless variations of options to accommodate your marketing needs.
However, with so many options, it is challenging to choose the best folded brochure method for you. That is why we have compiled some of the most popular types of brochures so you can have a better understanding on which one you should apply to your brochure marketing.
A half-fold brochure, also known as a bi-fold brochure, is a single, any size piece of paper folded in half, creating two, double-sided separate panels. This type of fold gives your brochure a folder or booklet appearance.
Dividing the brochure into two separate panels, creates two interior and exterior panels great for highlighting different key components about your business. Because of the one-fold, half-fold brochures are great for telling a detailed story due to the two large panels it provides.
The z-fold brochure or accordion fold is an extremely popular form of brochure. This type of brochure is folded into three double-sided panels which is folded to mimic the shape of an accordion.
A unique and common style for the z fold is to cut the top of the sheet to create a die-cut fold. This is where the front panel is smaller than the other, making the other two panels visible from the front when the brochure is folded shut. Because this type of brochure divides information into three double-sided sections, this design effectively creates six separate compartments that when unfolded, reveals a unified double-sided page. This is perfect for information to run from one page to the next in a smooth manner including travel brochures, instructional content, or event schedules.
One of the most popular brochure folds and the one you are probably most familiar with, is the trifold. Like the z-fold brochure, this folding technique divides your paper into three double sided panels. Unlike the z fold though, to fold the trifold, your brochure’s right, and left panels fold inward and on top of the central panel.
You can use this type of brochure to focus on different elements on each page or create a sense of suspense with a question on the front of the right and left panels that reveals the answers when opened.
A closed gate fold brochure can have a significant impact on your marketing message. For a gate fold, this type of brochure is divided into one big panel and two smaller panels that are half the size of the large panel. The two smaller panels are than folded inwards on top of the central large panel to look like a gate.
These types of brochures are commonly used for high-end products and services as the folding technique suggests a “grand” reveal.
A roll fold brochure, also known as a barrel or over-and-over fold, is a wonderful way for leading readers through your content in an orderly fashion.
This type of brochure fold is typically folded into four panels. The panel on the end is folded inward to lie evenly on top of the panel next to it. Both panels are then folded inward again to lie flat against the next panel and so on.
The benefits of a roll fold include its multiple same sized panels. They give you an equal amount of room to discuss separate key points or to have information “roll” uniformly onto the next panel. They can be great for step-to-step guides or tutorial manuals.
With a double parallel fold, your brochure folds in half to form two panels and then in half again to form two parallel panel folds or four panels and eight pages.
These brochures are great for promotional uses, maps and programs as they provide a wide space for highlighting large images and graphics. They are also very versatile and ideal for transactional mailings, customer reports and so much more.
The Half-Half fold, commonly known as the French fold or cross fold, is a technique where the paper is folded both vertically and horizontally, creating a four-panel brochure.
Half-half folded brochures are perfect for a full-page marketing advertisement showcasing all images and content in one viewing. Many marketers use these folded brochures for designs that are graphics heavy such as an invitation. They are also a great alternative to a traditional newsletter.
A half-tri fold brochure is created by folding the paper in half and then folding the two flat panels like a tri-fold brochure—three panels with the left and right panel folding inward and on top of each other. This type of brochure creates six panels.
Because of the six panels, or twelve pages, a half-tri brochure creates, they are wonderful for displaying a wide range of information and images. This could include an instructional sheet with informative graphics.
Another six-panel brochure is the tri-half fold. This brochure is folded just like the trifold and then is folded in half.
Like the half-tri fold this brochure supplies many pages to hold your content. Because it folds down to a much smaller size, these brochures are great to hand out at trade shows or to place in packages along with other marketing materials.
With so many types of brochure folds to choose from, you have the power to create unique and meaningful messages for your audience to interact and engage with. At Conquest Graphics, we have every brochure fold you may need along with the sizes, paper stock, coating options and more to truly make your brochure design stand out. You can click below to visit our brochure product page or contact one of our brochure experts at (800)707-9903.
Bifold and trifold brochures, booklets, pamphlets, and flyers. The variety of brochure formats is impressive. What’s more, with the advent of the digital age, brochures also come in all kinds of digital forms. So what do you do when you want to start creating your own brochures and not get lost in the vast ocean of opportunities?
First, you can read our article where we define which types of brochures will meet different business objectives in the best way possible. It can be the key to ensuring you choose the ideal format to achieve your goals. In our blog post, we talk about multipage digital brochures and booklets that can be created with online brochure makers. And such formats as bifold and trifold brochures, pamphlets, and flyers that work best as printed content. So keep on reading to find your perfect brochure type.
Best for: Online format. Product, marketing, sales, or travel brochures, city guides, or real estate brochures
A multipage brochure has absolutely the same format as a bifold brochure, the only difference is that you can add as many pages as you want. This is an ideal type of brochure to turn into an interactive digital document.
Creating interactive online brochures with a smooth page flip effect will bring you numerous fresh opportunities for presenting content, and will power up your marketing and sales game. Plus, a digital brochure has the following benefits:
For instance, here’s how your online brochure, made with such an online brochure creator as FlippingBook, can look.
Cameron Homes Brochure
Best for: Printed and online format. Product promotions, presentations, reference materials, manuals
A booklet most often serves as promotional, marketing, or sales material, and has a page count of usually up to 36 pages. It looks elegant and eye-catching both in the printed and in the online format.
Virgin Madia Booklet
Create yours
If you go for interactive booklets, you get a great distribution opportunity because an online booklet is available as a direct link and is very easy to send via email, embed into a website, or share on social media. It’s an excellent way to empower your brand’s promotional strategy on the web.
Source: Dribble
Best for: Printed format. Image-heavy documents, guides, product comparisons, and invitations
A bifold (it can also be called halffold) brochure is a sheet folded directly in half. Folded in just one place, bifold consists of two internal panels and a front and back cover, and is considered one of the simplest brochures to create.
Even with such a limited number of pages, there is still enough room for placing several colorful images and texts. Make sure that the data is presented in a concise way and is well structured. This way, your bifold brochure will be the best at driving viewers' attention.
Source: Dribble
Best for: Printed format. Product launches, guides, introductory brochures, and event advertisements
A trifold brochure divides a single sheet of paper into three so that the right panel folds underneath the left panel. Creating a trifold brochure provides a perfect balance between design and content and offers more room for your creativity.
For example, if you wonder how to make a trifold brochure look its best, you can use each side to describe a separate function of the software you’re about to release or a business you’re going to launch. Opened up, a trifold business or travel brochure will display information in a step-by-step process thus giving your design a sense of timing and order.
Source: Dribble
Best for: Printed format. Fashion, business, or educational pamphlets
A pamphlet usually consists of a single sheet of paper with information printed on one or both sides. It can also be composed of several unbound sheets. When a pamphlet is a single sheet, it is often folded into sections to create a bifold or a trifold pamphlet.
Pamphlets are the best for advertising or providing information on a single subject. For example, about upcoming events, educational programs, or new business features and services. Plus, they often give your readers information on where they can learn more about your company.
Source: Dribble
Best for: Printed format. Event advertisements, business promotions, or recruiting flyers
A flyer is a small sheet of paper containing printed text that advertises an event, product, or service. Flyers are considered very effective for advertising because they are easy to design, cheap to produce, and can be distributed in a large number of ways. They can be sent through the mail, handed out or posted in public places, and can be used by anyone from individuals and small businesses to big corporations to advertise, promote, offer promocodes, or recruit.
As you see, each type of brochure we’ve mentioned serves a very particular purpose. So you have to decide what kind of marketing or sales material you want to create and then choose a printed or online format, if applicable.
Don’t be afraid to experiment with formats: converting your print brochure to an online document (or vice‑versa) can be quite easy with a wide variety of tools out there. For instance, an online brochure creator like FlippingBook. Check out a free 14-day trial and create your first brochure today.
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